Digital Sales Aid

This core visual aid anchored our launch strategy for TRYPTYR. I led the copy from white paper draft to final approval, shaping a narrative reps can confidently carry into conversations with ECPs.

The process demanded speed, clear-headed collaboration, and a whole lot of flexibility. I kept the story sharp through nonstop feedback, shifting timelines, and the usual pre-launch chaos without losing the integrity of the work.

Scroll down to see some key pages.