My favorite kind of work
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My favorite kind of work *
From brainstorming and scripting to shoot day and post, I thrive on the collaborative chaos of bringing a video to life.
Fall in Love with Food Again
In collaboration with my art partner, this was my first winning concept.
This 60-second online video targeted undiagnosed, symptomatic EPI patients aged 45+, raising awareness of CREON as the go-to treatment.
Our goal was to stand out from typical DTC content by staying relatable and real—empowering patients to speak up and ask about CREON.
Fun fact: We filmed just one town over from where I grew up, which made this full-circle moment feel extra surreal. Am I adulting yet?
HCP and Patient Videos
Our team created six HCP and five consumer videos to educate about EPI and CREON.
I led content development across pre-interview questionnaires, patient interviews, featured story selection, and scripting—navigating months of edits and regulatory feedback.
At our Nashville shoot, I supervised content on set, partnered with the art and production teams, and worked live with the client PRC and script teams to keep everything on message and on time.
After months of fine-tuning during content and production revisions, the client was thrilled with the outcome.
Patient Stories
Two of my favorite projects were the videos we created featuring Mark and Camille, two CREON patients with EPI.
Watching them connect, open up, and share their stories to help others was one for the books.
I tried bribing the crew to let me take the headset home (it didn't work)
HCP Peer Perspectives
These six HCP-facing videos covered symptoms, diagnosis, how CREON works, tailored dosing, and the importance of communication for adherence.
For the three featuring patients, we adapted the content for consumer-facing versions, mirroring the educational flow in a more accessible voice.
Need something new to binge Friday night? You’re in the right place.