Patient Video

To emphasize the importance of early treatment with SPINRAZA, we featured 3 families whose children were diagnosed with SMA in utero and were born as SPINRAZA was approved. These children represent the longest-running patients on SPINRAZA, and their powerful stories were told across Instagram, Facebook, Cure SMA, and beyond.

I developed the PRC-approved pre-shoot video questionnaires, interviewed our patient Maya, and later suggested she become a SPINRAZA brand advocate. Maya and her mom ultimately became advocates and are now featured on the website. I also wrote a portion of the script and supervised content during my very first(!) shoot.